Visual direction
Make the appearance decision specific enough to produce.
Surface treatment changes how a color is perceived. Silk-like gloss can sharpen visual impact, matte surfaces can soften reflections, and material-inspired finishes can help a print communicate a particular use or product story.
What this direction includes
01Silk-style glossy visual finishes
02Low-reflection matte directions
03Metal, marble and wood-inspired appearances
04Finish selection that supports a product or brand story